What does Apple's red iPhone do for the fight against HIV/AIDS
History of product RED:
The concept was created in 2006 by U2 frontman Bono and Bobby Shriver of the One campaign DATA. Product Red's money is being donated to the Global Fund to Fight AIDS, Tuberculosis, and Malaria. The partners of the new business model create products that sport the Red logo. In other words, Apple's red iPhone 7 is more than just a new color scheme - the company is partnering with Product(Red) to produce a more innovative handset.
Over the past 14 years, our partnership with (RED) has resulted in almost $250 million in donations for HIV/AIDS treatment programs. In the coming months, Apple will work with (RED) to redirect 100 percent of its eligible proceeds from (PRODUCT)RED purchases to the Global Fund's COVID19 Response. By supplying critical support to the most vulnerable health systems, will help preserve life-saving HIV/AIDS programs throughout sub-Saharan Africa.
It is more than just purchasing a unique iPhone or watch band that consumers buy (Product)RED products. Their indirect donations to The Global Fund for AIDS support the work of the organization. The Global Fund receives a portion of sales proceeds from Apple device purchases, such as iPhones, Apple Watch bands, or phone cases that have the (Product)RED logo. The Global Fund is among the recipients of over $220,000,000 in Apple revenue from each device. Apple has not revealed exactly how much goes to the organization. With the help of (RED), the money is used to fight AIDS through treatment, counseling, and prevention programs, in dozens of countries. Programs such as these have helped develop Ghana, Kenya, Lesotho, Rwanda, South Africa, ESWATINI, Tanzania, and Zambia. Additionally, funding is invested in HIV/AIDS programs that strive to prevent mother-to-child transmission of HIV.
According to a report, a group donated 500 dollars in 2019 for the purpose of product red.
All good ideas begin with a passionate brainstorming session and a piece of paper. The idea was outlined on the back of a napkin by Bono and Shriver. Wolf Olins stated that there were only three basic goals:
- Consumers should be able to give easily with a choice
- Partner companies with a sense of purpose and profits
- Provide a sustainable income stream to fund the Global Fund's efforts to combat AIDS.
The result: Product(Red) - global brands (such as Nike and Apple) create special (Red) versions of products and a portion of the profits would be donated to The Global Fund.
RED CEO Deborah Dugan, comedian and RED ambassador Phoebe Robinson, and Apple vice president of iPhone and iOS product marketing Greg Joswiak tell us how its new (Product)RED iPhone 8 and 8 Plus help fight HIV/AIDS. Credit: Apple
The character of the Apple Red product in the current scenario
The purchase of red products from Apple contributes to the fight against COVID-19. Apple announced earlier this year that it would be partnering with (RED) to help combat COVID-19 and that "100% of eligible proceeds" would be donated to the Global Fund's COVID19 Response. The goal of Apple and (RED) in doing this is to help fund research and treatment for COVID-19, which is a risk to HIV/AIDS sufferers. One thing which is so appreciable is that:
Before (Red): Businesses contributed around $5 million to the Global Fund over a period of four years.
After (Red): In a decade, the Global Fund has received over $350 million from the private sector through (Red).
COVID‑19 disruptions impact crucial HIV/AIDS programs
COVID19 led to widespread disruptions in HIV/AIDS programs and service delivery in more than 100 Global Fund-supported countries.
Some amazing (Red) products
The consequences of treatment disruption are severe. Sub-Saharan Africa could lose more than 500,000 lives to AIDS-related illnesses in 2020 and 2021 if antiretroviral therapy is interrupted for six months.
Your support keeps a mother and her baby alive and healthy during the fight against AIDS and COVID‑19. One pill a day can reduce the risk of HIV transmission during pregnancy to nearly zero, but a six-month disruption in treatment can increase mother-to-child transmission twofold.
Apple musical products
Apple sells over 20 (Product)RED products, all of which have a portion of their proceeds given to the Global Fund. Credit: Raymond Wong/Mashable
With your help, we can deliver the first AIDS‑free generation.